+ Modernized brand identities of two flagship brands at Café Soluble, a leading Central American CPG manufacturer, developing new assets, color palettes, and typography systems to strengthen positioning and communicate core values. + Redesigned packaging for three brands, spanning more than 50 SKUs, applying consumer insights and visual attention research to optimize information hierarchy, enhance product visibility, and support consumer decision-making. + Created high-visibility marketing assets, including billboards, event materials, fleet graphics, and social media advertisements, applying brand guidelines across print and digital touch points.