Marma Branding
Marma is a specialty marmalade brand that transforms classic cocktails into alcohol-infused fruit preserves made for gifting, entertaining, or elevating an everyday breakfast. This case study spans branding, packaging, and social media visuals, positioning Marma as an artisanal novelty product for gourmet retail.
Inspired by deconstructed cocktail visuals, the packaging highlights the ingredients behind each flavor and uses cocktail-glass illustrations topped with jam-jar fabric covers to communicate marma’s concept at a glance.
