Breakfast bowls made bite-size.
Brand Design Case Study
BRAND DESIGN
PACKAGING DESIGN
CHARACTER DESIGN
SOCIAL MEDIA
ILLUSTRATION
BRAND STRATEGY
YibYo transforms the familiar combination of Greek yogurt and fruit into a playful, bite-size frozen snack that delivers the fun of candy-like snacking through a more health-conscious option. This case study explores how branding, packaging, and social media advertising can make healthy eating feel abundant, approachable, and fun rather than restrictive or clinical.
I illustrated these blueberry characters, nicknamed “yibs”to be able to quickly explain the product, while creating an immersive and engaging brand world. Read more about the packaging design here.
Meet the Yibs.
On social media, YibYo’s expressive characters become the brand’s voice, using humor to connect with viewers and draw them into its world.
Social Media Personalit(ies)
