YibYo transforms the familiar combination of Greek yogurt and fruit into a playful, bite-size frozen snack that delivers the fun of candy-like snacking through a more health-conscious option. This case study explores how branding, packaging, and social media advertising can make healthy eating feel abundant, approachable, and fun rather than restrictive or clinical.
YibYo Branding
I designed Yibyo’s packaging to be able to explain an unfamiliar snack format at a glance, using expressive characters, clear product information, and sensory cues to build appetite and create a memorable brand world.
On social media, the Yibyo’s expressive characters become the brand’s voice, using humor and personality to connect with viewers and draw them into its world.
