Brand Design Case Study
At first light.
BRAND DESIGN
LOGO DESIGN
PACKAGING DESIGN
SOCIAL MEDIA
OUTDOOR ADVERTISING
Primaluce is a luxury nonalcoholic sparkling wine concept inspired by the excitement that comes before a celebration—the sense of possibility that creates a buzz without a drop of alcohol. Drawing on the mystical glow of daybreak, the brand captures the promise of a new beginning, making even the first step toward a great achievement feel worthy of a toast.
Illustrating Effervescence
I created a series of hand-drawn bird illustrations using pointillism to echo the tiny bubbles of champagne, bringing a sense of effervescence to the brand’s visual identity. The birds evoke daybreak, reinforcing the anticipation and promise of a new beginning.
